Our approach

Research: The foundation for any successful project

Brand insights

Through interviews with your key stakeholders and clients, we gain insight into what makes your organization tick and what makes it stand out from the competition. We also identify current and potential issues that may hold you back.

Competitor analysis

We conduct comprehensive analyses of your key competitors’ brand messages, imagery and tone, digital programs, and communications as a framework for positioning your brand or program.

Internal assessments

We analyze your current brand touchpoints, messages, digital and analog communications, and systems that drive audience engagement to unearth key opportunities.

Custom research programs

We develop tailored research programs to gain client and customer insights, internal perspectives, and marketplace opportunities.

Strategy: The blueprint for all activities and initiatives

Brand platform

A clear, relevant positioning strategy, grounded in our robust research, provides a solid foundation for creative projects, marketing and communications, and even overall business strategy. Components of your brand strategy may include:

  • Brand driver: What your organization stands for, in the simplest, most direct terms

  • Positioning: The unique space your organization occupies in the marketplace

  • Characteristics: The personality that defines your tone, style, and approach

  • Values: Your core principles, used to guide behaviors and actions internally

  • Themes: Core themes to come through all communications

Messaging and tone of voice guidelines

A message platform and tone of voice guidelines build upon the strategic themes and provide a necessary understanding of how the firm’s brand should come through in language for all touchpoints, including website, marketing collateral, and both external and internal communications. Clarity also assists with content strategy and content development projects.

Activation: Bringing it all to life, through culture and action

Brand Activation

Service brands are delivered through people. Brand Activation is a pragmatic approach to engaging your people with the brand and applying it to their day-to-day interactions with clients, potential clients, and each other. Whatever your organization’s strategic priorities, our interactive workshops engage your people in defining real, implementable actions to help you achieve your objectives.

Brand Activation can be particularly effective with specialized groups such as recruiting, diversity, and pro bono teams.