Case study
Credit Suisse USA
A financial leader builds its brand through diversity.
Situation
For Credit Suisse USA, attracting and retaining the best people is an imperative in order to deliver on its brand promise of providing the best solutions to its clients. To accomplish this, the bank was focusing on building an inclusive workplace where people can be more engaged and more willing to share their perspective, leading to higher productivity and smarter solutions for clients.
Process & Outcomes
Credit Suisse’s diversity and inclusion program needed a higher profile within the bank, especially with senior-level people. Working with Jonathan Saw & Associates, we built a bank-wide communications program that helped people understand the business case for diversity and inclusion. We built custom toolkits for the bank’s employee networks — such as the Black Professionals Network and the LGBT Open Network — to communicate their activities and accomplishments to their colleagues. We also co-developed leadership training that coached managers to be better leaders of diverse teams, with the goal of developing and retaining key talent.