About us

Bill Schroeder

Founder / Principal

A strategic advisor to executive-level professionals, Bill Schroeder leads positioning and brand-driven organizational change programs for some of the world’s preeminent professional services firms.

In his career, he has worked with a wide array of brands. His current and former clients include Davis Polk, Simpson Thacher, Dentons, Associated Press, BBC News, Morgan Stanley, IKEA, Timberland, HR Certification Institute, and Rainforest Alliance, to name a few.

Bill has been a featured presenter on brand-related topics at conferences such as News Xchange, ALI Conferences, and Legal Marketing Association conferences. He has taught graduate-level courses at Columbia University and at Pratt Institute, and lectured at New York University and The New School.

He received a Masters in Design Management from Pratt Institute and a Bachelor of Architecture from Virginia Tech. Bill holds an executive certificate in Organizational Consulting and Change Leadership from Georgetown University.

Born in Okinawa and raised in Bangkok, Athens, Frankfurt, and the Washington, DC, area, Bill has a particular interest and a proven track record in building brands for global organizations.

+1 917 582 4953
bill@claritygroupconsulting.com